MVP

Control Spark, brand and launch site for a new studio

A brand, a clear fixed-price offer, and a working lead pipeline, shipped to test demand before a line of product code.

Service: MVP
Timeline: One short sprint
Platform: Web (Next.js)

Service area section with a map of Northern California

Project highlights

How we approached it.

The challenge

A founder was spinning a home automation, access control, and security studio out of an established security business. The eventual product is an app and a hub. The immediate question was smaller and more urgent: will people in this market pay for professionally installed, local-first systems, and can we book consultations now?

Our approach

We resisted building the product first. The fastest way to answer a demand question is to sell the offer and see who replies, so we shipped the brand, the positioning, and the smallest real sales machine: a site that explains the packages and a pipeline that captures and works the leads it generates.

What we built

A Next.js marketing site covering how it works, what gets installed, fixed-price packages, and service area, plus a consultation form that writes to Postgres, sends an instant email notification, and feeds an internal admin console where each lead can be triaged with a status and notes.

The outcome

Live at controlspark.com and taking consultation requests, giving the founder real demand signal and a working pipeline to answer it, all before committing budget to the product build.

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